Look Out! Over 90% of car travelers and 70% of pedestrians have been exposed to outdoor billboards in the past 7 days. What’s more, over 70% of travelers over the age of 18 actually notice the outdoor advertising they see.
It’s obvious that advertisers using traditional or digital out-of-home (OOH) advertising in their marketing strategy are nearly guaranteed to get in front of a massive audience. Where BAT comes in is helping these advertisers increase consumer recall and action post-exposure.
Brand Affinity Technologies (BAT) gives advertisers immediate access to thousands of professional and retired celebrity athletes for use in endorsed OOH campaigns. Using athlete endorsers is proven to increase message recall and purchase intent - two of the most important brand metrics, especially when using an awareness-driven medium. Sources: Arbitron
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